Ventana Research, a technology research and advisory firm, found that 7 out of 10 companies are already using predictive analytics and the remaining 28% of companies surveyed plan to adopt it. The benchmark report, “Next-Generation Predictive Analytics: Using Forward-Looking Insights to Gain Competitive Advantage,” also found that predictive analytics are most often used for forecasting, marketing analysis, customer service and product recommendations or offers. Thus, Ventana concludes, “predictive analytics is being used in areas critical to revenue and profitability.”
The report also finds that predictive analytics is moving into the lines of business to provide insights that help decision-makers achieve the organization’s business goals. As a result, Ventana states that “predictive analytics should be viewed as a business investment rather than an IT investment.”
The study also details:
- Which business units most commonly use predictive analytics
- How predictive analytics are most often used
- Whether business units or IT is most often funding predictive analytics projects
Download your copy of “Next-Generation Predictive Analytics: Using Forward-Looking Insights to Gain Competitive Advantage” today.
This Ventana Research report was provided to Revelwood courtesy of IBM’s partner program.