Retail Archives – Revelwood Knowledge Center
Retail Archives – Revelwood Knowledge Center

Impulse purchases account for a large amount of revenue that retailers can’t afford to miss out on. In fact, impulse buying accounts for nearly 80% of purchases. Impulse buying is when a shopper purchases something that was not originally on their shopping list – whether it’s adding chips to their grocery cart or buying shoes on sale that go really well with the dress they just purchased. When retailers drive impulse purchasing, they increase both basket size and sales. Impulse … Read More


We recently shared an example of how a client in the insurance industry is using predictive analytics and customer analytics to prioritize lead lists for an average 45% success rate. Another client of ours is a B2B wholesaler who sells to retailers throughout the U.S. They wanted to apply predictive analytics to their digital platform customers use to re-order products. This platform is also used to market products to its customers. We decided to use IBM Predictive Customer Intelligence to … Read More