Predictive Analytics Archives – Revelwood Knowledge Center
Predictive Analytics Archives – Revelwood Knowledge Center

Until recently, customer analytics was a challenging proposition for many companies. They could opt for large enterprise systems, with the accompanying price tag and timeline, or “black box” systems that delivered some answers to pressing questions, but not enough to provide meaningful insight. That’s why we developed BULLSEYE. BULLSEYE™ fits in that space by providing enterprise-class customer analytics, but in the cloud through a subscription-based model making it easy to implement, use and own. BULLSEYE is built on and leverages … Read More

In today’s disruptive world, “velocity” has become paramount. How quickly can we get to market, scale, dominate, [fill-in-the-blank] before our competitors do? At Revelwood we’ve recently replaced our mission statement with something bigger…something we call our Massive Transformative Purpose: We want to help people gain insight from data to have a disruptive impact on their organization, their industry and the world. We realize that the faster our clients are able to leverage insights from their data, the faster they will … Read More

We’ve worked with hundreds of companies who primarily measure their customer relationships with one metric: Net Promoter Score (NPS). NPS measures customer experience and predicts business growth by asking one simple question: how likely are you to recommend the company’s product or service? The score is calculated on a 0 – 10 scale based on the response, with those scoring 9 – 10 considered “Promoters,” those scoring 7 – 8 considered “Passives,” and those scoring 0 – 6 considered “Detractors.” The … Read More

Have you thought about how to turn financial forecasting into a competitive advantage? In today’s disruptive, high-stakes economy, maximizing any and every competitive advantage can mean the difference between just surviving versus thriving. And if you did turn your standard forecasting activities into a competitive advantage, what would that mean for you and your team in the Office of Finance? A new report from the Financial Executives Research Foundation (FERF) makes a strong argument for how and why forecasting can … Read More

According to a report from the IBM Institute for Business Value, 89% of cognitive computing adopters are more profitable and more innovative than their industry peers. That’s an incredibly strong argument for embracing – or if you are not yet ready, exploring – cognitive computing. Think of the impact greater profits and innovation could make on your organization. Could it position you to be a disruptor in your industry? Could you finally beat the competitor with whom you’ve been neck-and-neck … Read More

Justin Croft, Predictive Analytics Practice Leader, Revelwood.

Marketing leaders—those outperforming their peers—recognize that cognitive computing and artificial intelligence technologies are game-changers for marketing. The IBM Institute for Business Value recently conducted a study examining how likely Chief Marketing Officers (CMOs) and heads of sales are to embrace cognitive computing. The Institute surveyed 525 CMOs and 389 heads of sales across 18 industries. The research found that: 88% of the outperformers believe they are ready to adopt cognitive computing 91% of the outperformers believe that cognitive computing will … Read More


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