Data Science Archives – Page 2 of 5 – Revelwood Knowledge Center
Data Science Archives – Page 2 of 5 – Revelwood Knowledge Center
Justin Croft, Predictive Analytics Practice Leader, Revelwood. www.revelwood.com

Marketing leaders—those outperforming their peers—recognize that cognitive computing and artificial intelligence technologies are game-changers for marketing. The IBM Institute for Business Value recently conducted a study examining how likely Chief Marketing Officers (CMOs) and heads of sales are to embrace cognitive computing. The Institute surveyed 525 CMOs and 389 heads of sales across 18 industries. The research found that: 88% of the outperformers believe they are ready to adopt cognitive computing 91% of the outperformers believe that cognitive computing will … Read More


Business travel can sometimes be more obligation than enjoyment. There’s always the chance of flight delays and other transportation snafus, long days, and often, the expectation of keeping up with your day job while being out of the office for work. But sometimes there’s that special business trip you look forward to! That’s how we feel about the annual Ingram ICE event. “ICE” stands for Ingram Cognos Elite and it’s an exclusive program for IBM business partners who demonstrate expertise … Read More


Corporate investment in artificial intelligence (AI) is predicted to triple in 2017, becoming a $100 billion market by 2025. Last year alone saw $5 billion in machine learning venture investment. In a recent survey, 30% of respondents predicted that AI will be the biggest disruptor to their industry in the next five years. How is AI impacting your industry? What opportunities do you see for the application of AI in your company? Unless you’ve been living in a cave for the last five years, … Read More


We recently shared an example of how a client in the insurance industry is using predictive analytics and customer analytics to prioritize lead lists for an average 45% success rate. Another client of ours is a B2B wholesaler who sells to retailers throughout the U.S. They wanted to apply predictive analytics to their digital platform customers use to re-order products. This platform is also used to market products to its customers. We decided to use IBM Predictive Customer Intelligence to … Read More


While we’re primarily known for our expertise in financial performance management and IBM Cognos TM1 and now IBM Planning Analytics, we’ve been growing an elite practice for predictive and advanced analytics for a few years now. In fact, at the IBM World of Watson conference in late October 2016, IBM announced that Revelwood was selected as the Customer Analytics Business Partner of the Year. This was for our work in designing and developing customer analytics solutions. Two of these solutions … Read More


Ventana Research, a technology research and advisory firm, found that 7 out of 10 companies are already using predictive analytics and the remaining 28% of companies surveyed plan to adopt it. The benchmark report, “Next-Generation Predictive Analytics: Using Forward-Looking Insights to Gain Competitive Advantage,” also found that predictive analytics are most often used for forecasting, marketing analysis, customer service and product recommendations or offers. Thus, Ventana concludes, “predictive analytics is being used in areas critical to revenue and profitability.” The … Read More


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