BULLSEYE Archives – Revelwood Knowledge Center
BULLSEYE Archives – Revelwood Knowledge Center

Impulse purchases account for a large amount of revenue that retailers can’t afford to miss out on. In fact, impulse buying accounts for nearly 80% of purchases. Impulse buying is when a shopper purchases something that was not originally on their shopping list – whether it’s adding chips to their grocery cart or buying shoes on sale that go really well with the dress they just purchased. When retailers drive impulse purchasing, they increase both basket size and sales. Impulse … Read More


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