Advanced Analytics Archives – Revelwood Knowledge Center
Advanced Analytics Archives – Revelwood Knowledge Center

“The most critical capability of the CMO is to have a profound, deep understanding of customers and their needs and know how to engage and serve them.  This of course involves knowledge of data and analytics. – Jamie Moldafsky, CMO, Wells Fargo, in “Redefining the CMO,” Deloitte Review, issue 22. According to a recent study by the CMO Council and Deloitte, “CMOs have been increasingly asked to elevate their activities from brand and marketing plan management to acting as an … Read More


Impulse purchases account for a large amount of revenue that retailers can’t afford to miss out on. In fact, impulse buying accounts for nearly 80% of purchases. Impulse buying is when a shopper purchases something that was not originally on their shopping list – whether it’s adding chips to their grocery cart or buying shoes on sale that go really well with the dress they just purchased. When retailers drive impulse purchasing, they increase both basket size and sales. Impulse … Read More


Until recently, customer analytics was a challenging proposition for many companies. They could opt for large enterprise systems, with the accompanying price tag and timeline, or “black box” systems that delivered some answers to pressing questions, but not enough to provide meaningful insight. That’s why we developed BULLSEYE. BULLSEYE™ fits in that space by providing enterprise-class customer analytics, but in the cloud through a subscription-based model making it easy to implement, use and own. BULLSEYE is built on and leverages … Read More


In today’s disruptive world, “velocity” has become paramount. How quickly can we get to market, scale, dominate, [fill-in-the-blank] before our competitors do? At Revelwood we’ve recently replaced our mission statement with something bigger…something we call our Massive Transformative Purpose: We want to help people gain insight from data to have a disruptive impact on their organization, their industry and the world. We realize that the faster our clients are able to leverage insights from their data, the faster they will … Read More


We’ve worked with hundreds of companies who primarily measure their customer relationships with one metric: Net Promoter Score (NPS). NPS measures customer experience and predicts business growth by asking one simple question: how likely are you to recommend the company’s product or service? The score is calculated on a 0 – 10 scale based on the response, with those scoring 9 – 10 considered “Promoters,” those scoring 7 – 8 considered “Passives,” and those scoring 0 – 6 considered “Detractors.” The … Read More


Have you thought about how to turn financial forecasting into a competitive advantage? In today’s disruptive, high-stakes economy, maximizing any and every competitive advantage can mean the difference between just surviving versus thriving. And if you did turn your standard forecasting activities into a competitive advantage, what would that mean for you and your team in the Office of Finance? A new report from the Financial Executives Research Foundation (FERF) makes a strong argument for how and why forecasting can … Read More


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