Hot Topics Archives – Revelwood Knowledge Center
Hot Topics Archives – Revelwood Knowledge Center

Every summer Revelwood hires 2-4 college interns to join its ranks for 10 weeks of immersive experience in the world of business and technology. Our internship positions have ranged from technical to marketing to sales to general business research. What’s critical to us is that all internships are mutually beneficial: interns must feel they are receiving at least as much value from Revelwood as they are giving. This summer we have four ambitious interns who’ve joined us for an inaugural … Read More


The old school annual budgeting and planning process is just that – old school. Today’s forward-thinking FP&A executives, managers, and analysts instead are embracing continuous planning and rolling forecasting. Rolling forecasting is the process of simulating profit and loss for a company on a rolling basis. Many FP&A executives who’ve led their company’s transition from the inefficient annual budgeting process to one of continuous planning and rolling forecasting will tell you it was one of the bst decisions they’ve made … Read More


“The most critical capability of the CMO is to have a profound, deep understanding of customers and their needs and know how to engage and serve them.  This of course involves knowledge of data and analytics. – Jamie Moldafsky, CMO, Wells Fargo, in “Redefining the CMO,” Deloitte Review, issue 22. According to a recent study by the CMO Council and Deloitte, “CMOs have been increasingly asked to elevate their activities from brand and marketing plan management to acting as an … Read More


Impulse purchases account for a large amount of revenue that retailers can’t afford to miss out on. In fact, impulse buying accounts for nearly 80% of purchases. Impulse buying is when a shopper purchases something that was not originally on their shopping list – whether it’s adding chips to their grocery cart or buying shoes on sale that go really well with the dress they just purchased. When retailers drive impulse purchasing, they increase both basket size and sales. Impulse … Read More


Until recently, customer analytics was a challenging proposition for many companies. They could opt for large enterprise systems, with the accompanying price tag and timeline, or “black box” systems that delivered some answers to pressing questions, but not enough to provide meaningful insight. That’s why we developed BULLSEYE. BULLSEYE™ fits in that space by providing enterprise-class customer analytics, but in the cloud through a subscription-based model making it easy to implement, use and own. BULLSEYE is built on and leverages … Read More


Revelwood’s recent survey of TM1 users uncovered when and why many organizations are planning to migrate from IBM Cognos TM1 to IBM Planning Analytics. The survey, which was conducted in Q4 2017, found that more than one quarter of respondents who are migrating to IBM Planning Analytics are planning on doing so this quarter. Slightly less than 10% of respondents plan to migrate sometime between 3-9 months. Only 13% of all respondents are not migrating to Planning Analytics at all. … Read More


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